• Skip2Sales

How TikTok Can Benefit Your Business

Chances are you have heard of TikTok, but have you joined?

TikTok has rapidly came to the main stage for the leading social media app for short mobile videos. Since 2016 when Tiktok was officially released, the devoted audience base has expanded to all ages. The social media app consists of short looping videos that can benefit brands like never before.

What is TikTok?

TikTok is a Chinese and American-owned social video-sharing app. Users can shoot, edit, and share 15-60 second videos and spice them up with filters, music, animation, special effects, and more. TikTok uses artificial intelligence in order to push content personally tailored so your feed is automatically updated with videos only you would be most interested in.

Why Do People Love TikTok and Why Should Marketers Care?

What makes TikTok stand out among the rest of the social media platforms, is that majority of the content is for entertainment and fun—you don’t necessarily need a highly polished video to start promoting your business.

For brands, this can be a huge advantage if you do not have a big marketing budget or production team. You can start growing your loyal customer base through simple and fun edit to show some personality behind your brand.

Recently there have been many brands jumping on the trend make the most of this opportunity! This year, we can say that some brands have really found their place on the social app and have gained new audiences and undeniable brand loyalty.

  • Chipotle

  • NBA

  • Guess

  • San Diego Zoo

Should My Business Be On TikTok?

TikTok is the perfect place to capture a bigger audience for your brand. We at Skip2Sales, didn’t have a TikTok until this week, so we will let you know how our journey goes. Are teenagers our target audience – no, but we are creative by nature, plus being a part of the phenomenon gives us insight into what is trending with this audience. We can take what we learn and what we see to influence what we are doing and what we can do for our clients.

Follow us on TikTok @Skip2Sales, we are excited to see what you got.


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