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Digital Marketing 2021

2021 is approaching and your digital marketing strategy is going to be more important than ever. Here a few key things to consider when planning your 2021 digital marketing strategy:

• Facebook Lead Generation Campaign

Automated Email Campaigns

Strong Social Media Presence

Facebook Lead Generation Campaign

I am sure everyone by now has heard of a Facebook lead generation campaign, but what exactly is it? Facebook lead generation campaigns is simply when a user clicks on your ad to sign up, and Facebook automatically populates their information within the form with data that the users already have on their profile.  

What does this mean for us?

This means that people can essentially sign up in two clicks: one to open the ad and one to submit the form. Users can modify their information before submitting the form, and Facebook will not send out their information until the user clicks submit. This is very beneficial for all businesses whether you are a local business or online because of the ability to seamlessly collect a massive amount of data.

Automated Email Campaigns

Staying in front of your audience through automated emails is still something a lot of companies still overlook. Whether this be company updates, promotions or simply a newsletter, automated email systems make sure that your brand constantly shows up in your in front of your contact list.

What is Email Automation?

As opposed to newsletters and one-off campaigns that you create and send to a whole list of people in one go, an automatic email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger. This trigger could be a specific page that they visited on your website, a certain button they clicked on or even just a set period of time between each email that is sent.

Strong Social Media Presence

At this point in the game a social media presence is a given. There are many advantages to expanding your brand on social media, including that it can help you improve your customer service, allow you to communicate with customers and prospects on a new level, help you engage your audience and reach new audiences, help you build brand authority, and drive traffic to your website.

How to have a Strong Social Media Presence?

• Choose the right social networks

• Set a Realistic and Measurable Goal

• Come up with a content strategy

Make a Content Creation Plan with Your Audience in Mind

Schedule and Automate Posts

Actively Engage Your Audience

Minimize the Time You Spend Self-Promoting

Maintain a Consistent Presence

Present Audiences with a Consistent Brand Identity

Monitor Your Progress

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