3 Advantages of Blogging
Everyday it becomes more important for businesses to have a strong online presence. One of the best ways to stay in front of your audience while showing expertise in your field is you guessed it, blogging. Let's look at 3 very beneficial reasons why your business should a blog.
Search Engine Optimization
Google, Bing, Yahoo and all of the other major search engines constantly look to rank new and original content, and blogging is one of the best ways to do this.
When a business creates blog posts consistently, they are strengthening their domain dominance and google search results.
Within these blog posts, this is also an opportunity for businesses to insert those relevant keywords that your clients will be searching in order to find you on the internet.
Develop And Strengthen Relationships
As we have talked about in our other blogs, customer engagement is an extremely important element of social media marketing and branding.
Blogging gives your brand the opportunity for you to establish a connection with your potential and existing clients in a very conversational way.
Blogging is a good way to build trust with your target audience through high quality content that they find relevant.
Establish Your Business as an Industry Leader
Whether your company is the biggest in town or just starting off, blogging is an excellent way for business to build trust as an industry leader.
By providing consistent and valuable content that your audience can rely on will be a big differentiator between you and the company you are competing against.
In general, if you want more inquiries and ultimately more conversions, a blog is a great step in the right direction.